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PPC Proposal Request

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Pay Per Click (PPC) Proposal RequestThe purpose of the PPC intake form is to gather the basic information necessary to provide an accurate PPC proposal. It is important for us to understand your product or service and the finer details of your target market, monthly budget, and geographic area. If there are any additional details or materials you think would benefit us in understanding your marketing needs, please include them in an email or detail them in the additional comments section at the end of the form.

Please complete all questions on the form below.
Account Manager (if known)
Full Name
First Name Last Name
E-mail
Phone Number
- Area Code Phone Number
Web Address (URL)
1. Please tell us about your products/services and the order of priority in which you wish to market them.
2. PPC allows us to target your market by establishing direct geographic mapping. It is very important that we understand your geographic target market. If your target market is global, then please tell us what countries in order of priority. If your target market is national, then please list the top cities you would also like to target. If you want to simply target multiple cities, then please inform us of the order of priority in which you would like to target these cities.
3. Do you have a list of keywords you want to target? Do you have alternative keywords that customers who are only interested in your products/services know about? If so, please copy them into the box below or attach in a separate document.
4. Keyword research is incredibly important, if there is any further information you can give us to guide our in depth keyword research please detail it below.
5. To the best of your knowledge, what are the websites of your top 3 competitors online?
6. Are you currently running a Pay Per Click campaign? If so, please tell us what PPC system you use to place your campaign (ex. Google Adwords, Yahoo Search Marketing, Microsoft Ad Center) and what the results and problems are of your current PPC campaign.
7. If you are not currently running a PPC campaign, have you ever ran a PPC campaign for this specific website before? If so, please tell us about the results of this PPC campaign and any areas of dissatisfaction you might have had.
8. PPC allows us to target your market by establishing direct geographic mapping. It is very important that we understand your geographic target market. If your target market is global, then please tell us what countries in order of priority. If your target market is national, then please list the top cities you would also like to target. If you want to simply target multiple cities then please inform us the order of priority in which you would like to target these cities. If you want to target locally, then please give us your business address so we can target your customers within 50 mile radius of your place of business.
9. What is your monthly budget for PPC?
10. Will you be using your PPC initiative as a stand-alone marketing tool or used in conjunction with SEO as a form of keyword research?
11. Depletion of funds is a hurdle to the health of an Adwords campaign, are you knowledgeable to the ins and out of adding funds to an Adwords campaign? If not, we can provide you with a short tutorial , in order for you to easily add the necessary funds.
12. Displaying ads in certain time periods or days will generally help keep the cost down and improve ROI, Do you have information on when is the best time period or days your products/services receive favorable results? If so, please list them in the below.
13. Please tell us about your PPC goals and expectations.
14. Additional Comments:
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PPC Proposal Request

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